Chariots of color 2012: A typographic experiment inspired by London 2012
2012 belongs to London. The capital of England will host the games of the XXX Olympiad. There is a lot of criticism around the London 2012 visual identity. I'm not a real fan of the logo but I really think the rest of the visual identity is interesting and fresh. I think it suits a city that has never played safe on the design front.
London based designers have broken the rules many times in the history of visual communication and have expressed new and revolutionary messages. There are three movements born in London that I am particularly attached to: The Arts & Crafts at the end of the 19th century, the Punk - New Wave and the Techno - Rave culture at the end of the 20th century. All of them have influenced my work in so many ways. The Arts & Crafts pattern masters are a constant point of reference in all my pattern and mosaic related work.
Punk and New Wave design was the first movement I followed when I was in college.
And Rave culture has been the first internet-centric mass culture and the one that helped digital artists communicate with the masses.
So this is the result of some experimentation on the London 2012 subject during the last 3 months. From the official identity I have kept only the color palette. I found that the fluorescent colors were the natural continuation of the punk rock cover art of Jamie Reid but also the main hues of the rave culture.
Unlike the punk or rave tradition I have experimented with only one typeface. I used the PF DIN a typeface that is mostly related to Germany than England. This isn't some kind of humor on the Germanization of Europe. :-) I really think that it suits to industrial spirit I wanted to give these experiments.
So here are the illustrations:
Let the party begin!
Gymnastics and the opening ceremony
The final file is 9984 x 10496 pixels (33.3" x 35.0" @ 300 ppi).
You can see some details bellow.
Alternatively you can zoom in to the high res (91 megapixels) file with Microsoft ZoomIt by clicking here.
Back to where it all started!
Soccer returns to its birth place.
For this illustration I have used more aggressive, more punk rock forms.
The final file is 11264 x 7936 pixels (37.5" x 26.5" @ 300 ppi)
You can see some details bellow.
Alternatively you can zoom in to the high res (89 magapixels) file with Microsoft ZoomIt by clicking here.
Dream city
Basketball
The final file is 10240 x 10240 pixels (34.1" x 34.1" @ 300 ppi)
You can see some details bellow.
Alternatively you can zoom in to the high res (104 magapixels) file with Microsoft ZoomIt by clicking here.
Reaching new heights!
Long jump
You can see some details bellow.
Alternatively you can zoom in to the high res (77.5 magapixels) file with Microsoft ZoomIt by clicking here.
Chariots of color
Running for the gold and for the honor...Do you remember the Chariots of Fire movie? The two Brit athletes running for gold, honor and against discrimination while the wonderful music of my compatriot Vangelis was playing? Creating graphics for the Olympics cannot be complete without a runner. This is my version of the chariots of colors... I have chosen the Cuban born Italian athlete Libania Grenot to tell a modern story about gold, honor and discrimination.
Hope you like it.
Art direction and illustration by Charis Tsevis
Software used: Synthetik Studio Artist, Adobe Creative Suite, Apple QuickTime Pro with custom developed scripts and hacks.
Typeface used is PF DIN Pro designed by Panos Vassiliou @ Parachute Fonts.
Partially based on photographs by Guryanov Andrey Vladimirovich, Iurii Osadchi, Olly, Sportgraphic and Diego Barbieri downloaded from Shutterstock.
Special thanks to Dimitra Tzanos and Panos Vassiliou.








































